Here’s the question we asked ourselves: Why is women’s sailing gear designed to make women not look like women?
March 8th, 2010And we couldn’t really give ourselves a great answer. So we went and talked to a whole bunch of women about what they liked about their gear and what they didn’t like. What we heard went pretty much like this:
Like: “Keeps me dry and comfortable when I’m sailing or out on the water”.
Don’t like: “Makes me look like a guy”.
So we asked ourselves why we couldn’t make sailing gear that keeps women dry and comfortable without making them look like guys, and we couldn’t come up with a real good answer to that one either. So we went ahead and designed the new Aegis gear for women, a jacket and bib combo that delivers the performance women need along with the style they want.
Both of these pieces are based on our world-class Typhoon triple-layer laminate, and fabric that delivers industry-leading waterproof AND breathability ratings with a soft hand and a great-looking finish.
Women’s Aegis Jacket ($295)
This is the jacket you can wear anywhere. It includes all of the great innovative performance-oriented features found in the original Aegis jacket like the oversized pockets, double-tab cuffs, reflective piping and watch window, but it’s shaped the way women are shaped so you won’t be embarrassed to be seen in public in your sailing jacket. In fact, this just may become the go-to piece for everything women do outdoors!
Women’s Aegis Hybrid Bib ($295)
Depending on who you talk to, there are varying opinions among women sailors as to whether women’s bibs need to have a drop seat. We’ve found that most women don’t really love the concept – they’ve told us they find them leaky and not terribly flattering, and on top of that, they don’t make a visit to the head that much less of a chore – all in all, not a great tradeoff. Besides, other brands do the drop-seat thing, and “ugly but functional” gear is not what Atlantis is all about. With our innovative Gator-Grip adjustable shoulder straps, the women’s Aegis Hybrid Bib provides women with the great fit and the maneuverability they need while in the heat of battle on the race course while adding a healthy dose of styling that makes women look like women.
Developed by sailors for sailors, the new collection is based on Atlantis’ proprietary Typhoon fabric, a triple-layer laminate that delivers the ultimate combination of a soft hand and great-looking finish along with industry-leading waterproof and breathability ratings that deliver outstanding protection and moisture management.
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With a long list of innovative features, we’ve nailed the performance part of the equation, and with styling designed for women by women, we’ve created the unthinkable: sailing gear that women will love to wear both on the water and ashore.
